As a property owner, if you have a vacant property, you want to find ways to advertise it that will attract tenants as quickly as possible.
The first thing that you can do is to promote your rentals on property listing websites accompanied by beautiful photos. But, if you want to go the extra mile, include a video tour!
A video tour will provide prospects with an additional way of viewing your unit before booking a property showing.
Digital property tours are a great way to maximize exposure and attract more interest to a rental space. Property listings that showcased a virtual tour gain more views.
You might initially think that filming a video tour of your rental is difficult. However, with our tips, you can produce a property digital tour on your own. You can even use your smartphone for filming and uploading the video.
Here are some tips to produce a video tour of your property and attract more prospects:
1. Create a List Before the Shoot
To keep things organized, it’s best to write a list. This ensures that you won’t forget any areas and features of the rental you want to highlight. The more specific the list, the better it is. You will avoid reshooting if you carefully note down the sequence of your video tour.
A great advantage when you have a list is you’ve mapped out where to start and end your video. You’ll also be aware of the time needed to film each part of the rental.
2. Clean Up the Clutter
Presentation is key when filming a video tour. Your rental must appear immaculate to the eyes of the viewers. Remove clutter that will distract viewers.
A clean rental space is naturally more attractive and pleasant to the eyes. You can even hire professional cleaners for deep-cleaning so your rental home has a pristine appearance.
3. Use Natural Lighting
Using natural light is free. You’re not burdened and forced to learn how to use lighting equipment.
It also makes the interiors look roomy and refreshing. Open the windows and doors to welcome the natural daytime light. This is the perfect lighting for a video of your rental.
4. Pick a Landscape Format
Given that you’re filming a property tour, it’s essential to capture its size and layout. Using the landscape format brings in more details of the space. It’s also more fitting when viewed on different platforms and digital screens.
Don’t film in portrait mode because this can make the property appear more narrow than reality.
The landscape format gives the viewers more accuracy of the property’s space.
5. Practice the Route you’re Planning
Prior to the video tour, you should already have an idea of the best route you’re taking. You can practice a few times before the filming starts. This saves everyone’s time and allows you to walk along smoothly.
A couple of things to keep in mind before the shoot:
- Open all the doors so that showcasing each room is smooth
- Begin filming outside so that you can capture the curb appeal since prospects are interested in the exterior of a rental property
6. Scan Slowly when Filming
Do the slow scan to cover all the property’s best angles. If you only do a quick sweep, details may be lost. Viewers are always interested in how the property’s features are presented. If you’re highlighting a rooftop garden, for example, it’s essential to scan the area slowly so prospects can focus on its beauty.
You can also station yourself in a room’s corner and proceed to do a slow scan. This gives your audience a general feel of the areas of the house. It also informs them of the layout of the rental unit.
7. Keep the Video Short
It’s understandable that you want to cover the best features of your rental as much as you can. But it’s important to keep the video to a 3-4 minutes time frame. Otherwise, you risk boring your audience.
Video tours must be engaging and short. A lot of people won’t have the patience to watch an hour-long digital property tour. Short videos also make it easy to rewatch specific details of the property.
It’s advisable to showcase the selling points of your rental within the first minute rather than leaving everything to the last minute of the video.
Bottom Line
Making a video tour is a great way to promote a vacant rental unit. This doesn’t mean abandoning the professional property photos though. Both are marketing tools and serve different purposes. You can capture a pool of prospects when displaying photos and video tours.
A lot of people are drawn to watching video tours nowadays. It might be a challenge to create one at the start, but using the recommendations mentioned in this article can help you when trying to rent out your vacant property through video tours.
For more information, feel free to contact Realevate Specialists.
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
